Induction cooktop cooking is like a microwave for your stove. A microwave directly shakes the atoms in food using microwaves, which we feel as heat. An induction cooktop directly shakes the iron atoms in cookware using magnets, producing an instant and safe heat.

You can touch an induction cooktop when it is on without harm. The surface stays cool to the touch. Add an iron or stainless steel pot or skillet, and the effect is dramatic.

With some units, you can bring water to boil in 90 seconds!

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Incorporated in 2003, Genius Goods Inc, finds useful and interesting products first and brings them to market.

For example, we long ago foresaw a trend towards smaller home living and concluded that a need for smaller appliances such as countertop dishwashers. Such products are also greener as they use less resources and operate for less money.

We will continue to find useful and innovative quality products. Stay tuned!